is a creative studio in Edmonton, Canada, which heavily emphasizes concept, theory and production. The studio also acts as a creative conduit for local artists to learn, communicate and create in an open, inclusive environment.

has been a freelancer for over 20 years, starting his career photographing skateboarding and music. In 2001 he met Eugene Uhuad, and the pair started 3TEN photo, an upstart commercial photography studio based in ArtHab Project 1. Living amongst artists and contributing to the growing Edmonton magazine scene gave Pedersen a fresh look at image creation and how it affects people emotionally. This has been his guide ever since. Working in the industry has also cemented the ideals of great teamwork. Knowing great creativity does not exist in a vacuum, Pedersen is focused on bringing people together; to make projects the best they can be and help build a sustainable community that fosters talent.